CANOO just unveiled its futuristic all-electric pickup truck - complete with flip-down side table and modular bed with room dividers. We joined photographer Jeff Ludes on set, out in the wilderness environment it was designed to pioneer.
From Jeff Ludes:
"In the snowy days of December, Recom Farmhouse teamed up with me to produce a series of images for Canoo, and their new fully electric pickup truck vehicle. After researching possible locations, we all headed to California's Eastern Sierras region, with a full shot list, yet plenty of room for improvisation.
Beautiful conditions welcomed the team, with freshly fallen snow, amazing talent, and perfect styling... a mix of well-planned and coordinated setups, and quick off-the-cuff grabs."
From Jeff Ludes:
"In the snowy days of December, Recom Farmhouse teamed up with me to produce a series of images for Canoo, and their new fully electric pickup truck vehicle. After researching possible locations, we all headed to California's Eastern Sierras region, with a full shot list, yet plenty of room for improvisation.
Beautiful conditions welcomed the team, with freshly fallen snow, amazing talent, and perfect styling... a mix of well-planned and coordinated setups, and quick off-the-cuff grabs."
Client: CANOO
Photographer: Jeff Ludes
Client Head of Design: Richard Kim
Client Creative Director: Nick Gronenthal
Client Creative Producer: Nathan Smith
Client Head of Exterior Design: Jack Luttig
Client Head of Interior Design: Art Martins
Client Head of CMF: Cici Wang
Producer: John Babor / JB5 Productions
Producer: Anja Schaefer / Recom Farmhouse
Post Artists: Luke Burke, Dariusz Makowski, Ivo Stanev, Georgi Lilov, Lorenz Dehn, Andrew Coleman, Federico Chiesa, Steven Orts, Tom Fritz, Christian Schemer, Ulf Cantignon, Jim Lind / Recom Farmhouse
Photographer’s Rep: Paige Long / Fox Creative
Locations Scout: Mark DeRobertis
Casting Agent: Yvonne Armstrong / Armstrong Casting
Talent: Catherine Bradshaw / Brand Models
Wardrobe & Prop Stylist: Mark Auria
Digital Tech: Jeremiah Webster
Photographers’s Assistants: Hans Hansen, Matt Sersion
Production Assistants: Mike Jines, Aaron Enos
Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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